Cakes By The Pound llc.

Cakes By The Pound is a mobile-based pop-up bakery that specializes in crafting delicious pound cakes. Their pound cakes are so delicious that I asked to assist them with the startup process for their brands' identity. I am currently developing their brands' visual elements while transforming every piece of their visual identity, packaging, merchandise, and marketing collateral. It's still a working process, so stay tuned.