Jeldwen Windows & Doors brand overhual

JELD-WEN is one of the world’s leading manufacturers of reliable windows and doors located in Charlotte, NC. I joined the Jeldwen / CMD Agency marketing team as their Design Director to help visually communicate and provide creative assistance for their rebrand. A long the rebranding process, I helped transform a variety of pieces, including visual identity updates, packaging, merchandise, web and marketing collaterals. My main duties were to manage the interal creative team who I tasked to implement the approved design direction across all collateral and marketing materials, both internal and external.